734In every organization there are forces that shape and morph every new innovative proposal so that it fits the existing organizations business model, rather than fitting the market it was intended to serve.
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735In the language of disruption, her eis what this means: Unless top managers actively manage this process, their organization will shape every disruptive innovation into a sustaining innovation--one that fits the process, values, and economic model of the existing business, because organizations cannot naturally disrupt themselves.
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736Tools of governance that can elicit cooperation.
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